In September 2014, James King Eco-Schools tour spanned over the UK. He sang the international environmental theme tune “Breathe” written by Luc Floreani. The single has become an environmental anthem worldwide and will be released March 2015 . The UK tour which was over 35 dates covering of the English counties, starting off in Darlington and finishing in Stains on the September 2014.
November 2014, James King continues his tour to Yorkshire where he visited Belmont Grosvenor School, another Eco School with Green flag status, to continue his story and inspire children with the lastest single release ‘Breathe’. There are a handful of other Yorkshire based Eco Schools that the tour included, as the artist wishes to go back from London and share his journey and inspirational songs to his own school and schools within the area.
James King, who actively supports Keep Britain Tidy (KBT) has launched one of the largest environmental campaigns to spread the ‘call for action’ momentum with the ‘Breathe Campaign’. The campaign will is to support and continue to add gravitas as to why Eco is so important and that small changes can make a difference to all our futures.
Really pleased how the Eco Schools Tour went and how the children have taken on board the need to ‘make a difference’ to save the environment. I felt it was important to directly support my home town in Yorkshire and London where I currently live, therefore, I am keen to inspire schools in these catchments in the lead up to my official single release of ‘Breathe’ on the 30th March.
It’s so stimulating to be visiting the schools and refuels my passion and drive to continue touring to ensure that as many pupils can be encouraged to protect and understand key fundamental issues and concerns surrounding the environment.
The song ‘Breathe’ and it’s lyrics reinforce the key message of the ‘world is in our hands’ and I truly hope that my efforts can leave a footprint that a small change can make a difference for all our futures. By 2050, without change there will be no future.
As the tours are so successful, I am planning a tour of European Schools around spring this year, as the need to spread the Eco message and share the lyrics of ‘Breathe’ drives me as an artist. Already many schools have excitedly embraced this song as their main school anthem, that gives me so much pleasure and reward to know that I have already made a difference in my own way.